Markup Calculator

How to Calculate Markup and Selling Price

Markup is the amount added to the cost of a product to determine its selling price. It is expressed as a percentage of the cost.

The formulas

Selling Price = Cost × (1 + Markup% ÷ 100)

Profit = Selling Price − Cost

Margin% = (Profit ÷ Selling Price) × 100

Step-by-step

1. Enter the cost of the product.
2. Enter the markup percentage you want to apply.
3. The calculator shows the selling price, profit, and profit margin.

Worked example

Cost = $50, Markup = 40%. Selling price = $50 × 1.40 = $70. Profit = $20. Margin = (20 ÷ 70) × 100 = 28.6%.

Markup vs Margin

These are often confused. Markup is a percentage of the cost. Margin is a percentage of the selling price. A 40% markup gives a 28.6% margin, not 40%.